All companies believe in measuring and monitoring a property’s performance through the monthly financials. Doesn’t the same concept apply to the sales and leasing efforts of the onsite staff? Shouldn’t […]
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Aug
29
Month: August 2011
Aug
15
The iMpact of Customer Loyalty
How Does Apple Do It? Now that you’ve discovered the sparkling gem known as customer loyalty and we have discussed asking the ‘Ultimate Question’ as a way to determine how […]
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Aug
08
What is Customer Loyalty?
We’re not talking about a traditional loyalty program that brings a customer back because they get the seventh sandwich free or they get frequent flyer points for future travel. We […]
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Aug
01
What is ‘The Ultimate Question’?
In The Ultimate Question: Driving Good Profits and True Growth, customer loyalty pioneer and expert Fred Reichheld proposes there is a single question you should be asking your customers that […]
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