We’ve been talking for months now about what makes Generation Y tick. The topic is both fascinating and incredibly important to the future of apartment marketing. So we would like to recommend a reading list for you to check out (maybe when you’re squeezing in a quick break between meetings).
All of these books are entertaining and will sharpen your understanding of Generation Y.
To be successful in any industry, it’s vital to know what’s trending. Clothing stores strive to sustain the hottest styles. Car manufacturers gauge the most prevailing preferences of the populace. Hollywood even caters to the caprices of their critics.
However, there is now a powerful trend that is influencing every industry. In fact, it’s more than a trend: it’s a movement, and it’s
Going Green!
Companies of every shape, every size, in every industry are launching their green campaigns.
I remember when he said it for the first time. My son had driven back to his college apartment after spending the weekend with me. Calling to tell me he’d arrived safely, he said, I’m home. He still treats my home like his own – filling the house with friends who take over the kitchen and living room. But hearing him say those words reminded me that he is really independent. This got me thinking – it won’t be long before he’s out of college and searching for a new home.
What will his needs, likes, and dislikes be?
Will they be different than mine? If so, why?
My son, along with many of my friends’ children, is a member of Generation Y. This sought after group is 70+ million strong – almost double the size of the previous generation. Its sheer size will have enormous influence on the real estate industry and the economy in general – an impact likely to be as long-lasting as my generation, the Baby Boomers.
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