Feb
27
We’ve been talking for months now about what makes Generation Y tick. The topic is both fascinating and incredibly important to the future of apartment marketing. So we would like to recommend a reading list for you to check out (maybe when you’re squeezing in a quick break between meetings). All of these books are […]
Feb
20
Our series of articles on Generation Y has given us the chance to talk to a lot of Gen Yers. We’d like to give you the same opportunity, so for this article, we are turning the keyboard over to a Gen Yer and have asked her to give you her perspective on what makes her […]
Feb
13
To be successful in any industry, it’s vital to know what’s trending. Clothing stores strive to sustain the hottest styles. Car manufacturers gauge the most prevailing preferences of the populace. Hollywood even caters to the caprices of their critics. However, there is now a powerful trend that is influencing every industry. In fact, it’s more […]
Feb
06
I remember when he said it for the first time. My son had driven back to his college apartment after spending the weekend with me. Calling to tell me he’d arrived safely, he said, I’m home. He still treats my home like his own – filling the house with friends who take over the kitchen […]