Mar
30
Resident Retention – Taking Your Residents’ Temperature You have heard this repeated in sales training time after time – but it’s true! ‘It’s easier and less expensive to keep the customers you have than to acquire new ones.’ In fact it costs 5 times as much to acquire a new customer! This principle also applies […]
Mar
26
What is Customer Experience? Customer Experience is the sum of all the transactions a customer has with you over the duration of your relationship. From the time they select your product or service, through every interaction they have with you, and in combination with the value they feel they have received, your customer’s experience with […]
Mar
22
Resident Retention: The Good/Bad and the Social Media Factor! Lee Resource Inc. found that for every customer complaint, there are 26 other customers who have remained silent. But silence is not golden! When you consider that customers who are not talking to you are most likely talking about you across multiple communities on the Internet […]
Mar
19
Emotion in Motion: How Feelings Factor Into the Buying Decision People are motivated to SEEK OUT and MAKE a purchase for one of two reasons: 1. To solve a problem2. To make themselves FEEL better In our business, there are many reasons that prospects seek our help – relocation, divorce/separation, roommate situations, family growth/empty nesting… […]
Mar
13
A case study of a “Mystery Shopping company” results. on Time Vs Quality. What impact does the amount of time spent with a prospect have on the quality or effectiveness of a leasing professional’s overall presentation? Does quantity improve the quality of the sales pitch? Does quantity equal good customer service? Sales experts have told […]
Mar
12
You do not have to reach far to see or feel the stress that people are under today. Overall, Americans are just cranky and for good reason. I try to avoid the news as much as possible (due to its negativity). However, as I sat on my couch clicking channels one evening, I couldn’t ignore […]
Mar
06
The generation is called “X” because the symbol connotes an unknown, a mystery. Ask most people what comes to mind when they hear the phrase “Generation X,” and you’ll hear one word over and over again: slackers. The “slacker” label has stuck with them since the early 90s, when films like Slacker (1991) depicted American […]