Apr
30
Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they are vastly different from their parents. They have single-handedly flipped the marketing model upside down. Lifetime trust to a brand is for the most part, […]
Apr
23
Perception is Reality Perception is the only ‘truth’ when it comes to sales. You are marketing yourself as much as you are your product and services. A customer may get all the answers they need – but did you appear to want to help them? Did you try to determine their real need and find […]
Apr
16
Myth #3: Boomers Don’t Embrace Technology Some people believe technology is only truly embraced by the younger groups (Gen Y) who’ve grown up in a world reliant on it. EMarketer, a New York–based market research company finds that Boomers are crawling all over the Web. In 2011, 78 percent of Boomers were online. Younger Boomers […]
Apr
16
Y Generation Traits In the Y generation world, your brand message is passed along virally through word-of-mouth – or word-of-mouse! – via Facebook, Yelp, Twitter, direct SMS/text messages and more. What an impact this makes to your brand and to your bottom line. So how do you form that relationship with this “millennial” customer you’ve […]
Apr
09
Baby Boomer Myth #2: Boomer Consumers are More Brand Loyal A study conducted by Focalyst, a joint venture between AARP and the Kantar group revealed that Baby Boomers are less brand-loyal than previously thought. In fact, it appears that they are just as likely to switch brands and experiment with new products as younger cohorts. […]
Apr
04
What Is Customer Centricity and Why Does It Matter? Listening to the Voice of the Customer Amidst the exponential growth of social media as a marketing tool and powerful influence to buyers of all demographics, we hear buzzwords like customer experience, customer centricity, and voice of the customer. Where does one end and the other […]
Apr
02
Big Data Processes: Customer Analytics and Resident Retention Unless you’ve had your head buried in traditional “marketing sand” so to speak, you know there’s a major push recently toward the concept and impact of business intelligence. What do you do after you make the sale? How do your customers perceive your product, and what are […]
Apr
02
Baby Boomer Myth #1: Understand One Boomer and You Understand Them All The Baby Boomers have been making waves since their arrival in 1946. History tells us that we were a country unprepared for this generation from the start. Far different than the generation before them, the Baby Boomers choose to march to the beat […]