
Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they […]
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Apr
30
Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they […]
Apr
23
Perception is Reality Perception is the only ‘truth’ when it comes to sales. You are marketing yourself as much as you are your product and services. A customer may get […]
Apr
16
Myth #3: Boomers Don’t Embrace Technology Some people believe technology is only truly embraced by the younger groups (Gen Y) who’ve grown up in a world reliant on it. EMarketer, […]
Apr
16
Y Generation Traits In the Y generation world, your brand message is passed along virally through word-of-mouth – or word-of-mouse! – via Facebook, Yelp, Twitter, direct SMS/text messages and more. […]
Apr
09
Baby Boomer Myth #2: Boomer Consumers are More Brand Loyal A study conducted by Focalyst, a joint venture between AARP and the Kantar group revealed that Baby Boomers are less […]
Apr
04
What Is Customer Centricity and Why Does It Matter? Listening to the Voice of the Customer Amidst the exponential growth of social media as a marketing tool and powerful influence […]
Apr
02
Big Data Processes: Customer Analytics and Resident Retention Unless you’ve had your head buried in traditional “marketing sand” so to speak, you know there’s a major push recently toward the […]
Apr
02
Baby Boomer Myth #1: Understand One Boomer and You Understand Them All The Baby Boomers have been making waves since their arrival in 1946. History tells us that we were […]