Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they […]
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Apr
30
Loyalty and the Y Generation
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Month: April 2012
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Apr
23
Perception is Reality
Perception is Reality Perception is the only ‘truth’ when it comes to sales. You are marketing yourself as much as you are your product and services. A customer may get […]
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Apr
16
BUSTING Baby Boomer Myths: Myth #3
Myth #3: Boomers Don’t Embrace Technology Some people believe technology is only truly embraced by the younger groups (Gen Y) who’ve grown up in a world reliant on it. EMarketer, […]
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Apr
16
Y Generation Traits
Y Generation Traits In the Y generation world, your brand message is passed along virally through word-of-mouth – or word-of-mouse! – via Facebook, Yelp, Twitter, direct SMS/text messages and more. […]
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Apr
09
BUSTING Baby Boomer Myths: Myth #2
Baby Boomer Myth #2: Boomer Consumers are More Brand Loyal A study conducted by Focalyst, a joint venture between AARP and the Kantar group revealed that Baby Boomers are less […]
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Apr
04
What Is Customer Centricity and Why Does It Matter?
What Is Customer Centricity and Why Does It Matter? Listening to the Voice of the Customer Amidst the exponential growth of social media as a marketing tool and powerful influence […]
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Apr
02
Customer Analytics and Resident Retention
Big Data Processes: Customer Analytics and Resident Retention Unless you’ve had your head buried in traditional “marketing sand” so to speak, you know there’s a major push recently toward the […]
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Apr
02
BUSTING Baby Boomer Myths: Myth #1
Baby Boomer Myth #1: Understand One Boomer and You Understand Them All The Baby Boomers have been making waves since their arrival in 1946. History tells us that we were […]
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