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October 2012

Customer Experience: Your Physical Environment is Not Just Window-Dressing

By | Customer Experience & Engagement: Keeping the Customer You Earned | No Comments

The influence a physical environment has on us doesn’t get as much attention as it should. What we experience through our physical senses generates some of our strongest memories—good and bad. The more a business can involve our physical senses in the customer experience, the more powerful and memorable the experience they’ll create. It can impact the use of a product, service and buying decisions of your customers.

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