When I think about company policies the first word that comes to mind is law. Sometimes our company policies are more like “law” than they are policies. Even the words company policy, can bring about feelings of fear, discomfort and even anxiety for some employees.
Eek! You just got an apartment review! What do you do now? Whether it is a positive or negative review, you need to respond promptly and thoughtfully. Identifying your evaluation process now makes it much easier to manage responding to apartment reviews when they are posted in the future. Read More
True customer loyalty is perhaps the greatest asset a community can develop. Loyal residents are more likely to renew and—equally important—refer their friends and family. ‘Satisfied’ residents are not always loyal and there are even times when loyal residents are not loyal. Customer loyalty can be difficult to build and even harder to sustain, but when you consider the fact that the cost of attracting new residents is significantly more than that of maintaining a relationship with existing ones, you have a powerful incentive… and you could use some pretty powerful ‘glue’!
Ratings and reviews are important to every brand that has an online presence, but especially to the multifamily industry because we market and provide one of the biggest and most personal decisions our prospects will make – a place to call home.
As simple as that sounds, we can make it difficult for others to be able to – or better yet, feel comfortable – sharing how they feel about us. Whether it’s face to face, a survey response, or an online review someone has posted, the old adage of “be careful what you ask for” certainly comes into play.
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