Every company that exists today is an experience company. This means you, your team, and your apartment community are part of an experience company. The customer experience does not begin and end with the purchase. Read More
A friend of mine recently sent me a link to a Harvard Business Review (HBR) blog post, “Solving Gen Y’s Passion Problem“. I would encourage you to take the time to read the blog in its entirety. But in a nutshell, it maintains that Generation Y demand a lot from their work life right away and are frequently disappointed in the reality not matching their expectations, resulting in a “passion problem” in the workplace.
There are many ways to ask for reviews. Whether it is a formal campaign or just a simple note on a completed service request, the point is to get the idea of leaving a review into the heads of your residents. Read More
On a hot summer morning in 1992, I was driving to work when all of a sudden my engine stopped running. It was rush hour so you can imagine how all the people driving in my lane were reacting. As cars began to find ways to navigate around me, honking and rubbernecking ensued. I was desperate and frustrated. Read More
Whether you want to admit it or not, your competitors are out there, and they want your prospects and residents. Savvy community managers monitor not only what is being said about their own property but also what is being said about their competition. You don’t have to be a spy or feel like you are lurking in the background. There is loads of public information – including apartment reviews – available on the web. Start reading the information you can find and leveraging it to your advantage.