Monthly Archives

May 2013

Straight Talk About Gen Y from a Generation Y Apartment Manager

By | Employee Engagement & Retention: Connecting with and Keeping Star Talent | No Comments

A friend of mine recently sent me a link to a Harvard Business Review (HBR) blog post, “Solving Gen Y’s Passion Problem. I would encourage you to take the time to read the blog in its entirety. But in a nutshell, it maintains that Generation Y demand a lot from their work life right away and are frequently disappointed in the reality not matching their expectations, resulting in a “passion problem” in the workplace.

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Using Apartment Reviews to Understand Your Competition

By | Customer Feedback: Responding to the Voice of Your Customer | No Comments

Whether you want to admit it or not, your competitors are out there, and they want your prospects and residents. Savvy community managers monitor not only what is being said about their own property but also what is being said about their competition. You don’t have to be a spy or feel like you are lurking in the background. There is loads of public information – including apartment reviews – available on the web. Start reading the information you can find and leveraging it to your advantage.

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