Jun
26
The customer experience often resembles a roller coaster ride—taking us up and down hills, twists and turns, and even upside down or sideways. Read any number of customer experience blogs or articles, and you’ll see this recurring theme. In order to earn customer loyalty and referrals, you must consistently exceed the customer’s expectations—give them the […]
Jun
19
Do you know that consumer reviews are trusted nearly 12 times more than product descriptions that come from companies? That is huge! Your prospects don’t trust your traditional marketing tools – including the information on your website. They want to know what other residents think of you. Apartment reviews are a form of word of […]
Jun
10
I still remember my first day as a leasing consultant as if it were yesterday. While I didn’t receive any formal training, my new boss did greet me at the clubhouse entry with the Apartment Guide (several pages already tabbed) and a yellow notepad. She said, “Go shop your competition!” I had heard about this […]