Jul
26
The Top 10 Advantages of Living in a Small Apartment Review the facts – let’s face it. Apartments in new developments are getting smaller. But that doesn’t have to be a bad thing for renters or be a downer in your leasing presentation. Rather than simply coming up with solutions for how your residents can […]
Jul
18
One question I always get is, “How do I create good content?” I can give you dozens of content ideas, but you have to target the right content to the right people. Defining prospect personas for your community is your first step. What is a prospect persona, you ask? Prospect personas are profiles or mini […]
Jul
16
When a customer visits your apartment, reviews your community online, or recommends you to a friend, these occasions all call for a remarkable thank you. No one wants to send that boring follow-up email that is so bland it could potentially discredit the sincere gratitude you intended. And if you don’t want to send it, […]
Jul
08
Let’s say you just got an apartment review that isn’t exactly positive. What do you do now? You definitely do not ignore it! How you respond to negative apartment reviews can be more important and helpful to your future prospects than any other marketing you do. Think of your response as your opportunity to let […]
Jul
02
More and more apartment management companies are using a resident survey to find out what their customers are thinking, what they want, and what their customer experience is like. Resident surveys can provide accurate, measurable data that is essential when planning for the future, but due to the popularity of surveys, respondents often must be […]