Oct
31
You are probably working on your 2014 marketing strategies right about now. I want you to stop what you are doing and think about what kind of car your ideal resident drives. Also think about what coffee they drink each morning. Grab a team member for a quick brainstorm to really try to figure it […]
Oct
24
Imagine your residents listening in on a phone conversation between you and one very unhappy resident — the type of conversation that raises your blood pressure and causes you to move the telephone handset at least 12 inches from your ear at one or more point. Back in the day, the result of such a […]
Oct
17
I have discovered the trick to developing a strong customer experience and marketing strategy. Yep, it’s true! And I am going to share it with you too. You have spent countless hours asking for customer feedback, reading reviews, and analyzing resident surveys. Now all you have to do is develop a plan to take action […]
Oct
10
Do you truly understand the value of a positive customer experience for your residents and employees? If so, then the answer to “Are you prepared to fire your “favorite” property manager?”should be a resounding yes. Despite evidence that satisfied employees are good for the bottom line of the company, somewhere a property manager at this […]
Oct
07
You got a promotion! Who will you call to thank? You can probably recall the name of the teacher who inspired you in the 5th grade, but can you remember the name of the person who helped you achieve your professional success? For me, one particular person comes to mind. Now, let’s flip the coin. […]
Oct
03
Take a moment and imagine being able to identify people willing to help you market your products and services for free. Imagine developing brand advocates who would freely spread the word about just how amazing you are. And they would do this with no strings, no trades, and no gift cards. Your brand advocates (aka […]