People are living longer than ever. Nearly 80% of the population now lives past the age of 65. What does that have to do with apartments? Well, we spend so much time talking about Millennials and trying to figure out what their needs and desires are that we have sort of ignored this huge opportunity with the Silent generation.
In this day and age of social media and online reviews, the temptation to defend your brand – including your apartment community and management group – reputation by posting anonymous (and particularly self-serving) reviews has increased. Garnter, an independent research firm, estimates up to 15% of online reviews will be fake or paid for by 2014.