Apr
24
Every apartment community has a personality. In fact, if you were to divide up all of the apartment communities in your company portfolio, it is likely that each one would fall into one of the following three categories: 1. Hell on Wheels: A difficult, demanding, back-breaking, problematic community. 2. Easy-Going: An average, occasional challenge, mostly […]
Apr
17
We have talked about 4 secrets to success when managing your apartment reviews, so let’s now talk about what not to do. But before we run through the list, I want to share some food for thought. You create the experience. This deserves to be said twice, so I’ll say it again with a little […]
Apr
10
In the past, many apartment communities have been able to survive even with very limited amounts of innovation. They focused on providing quality products and services, and simply updated them to a level that maintained their competitiveness in the market. Today, customer expectations are placing more demands on company innovation. They are used to products […]
Apr
03
We have talked about the customer journey map before, but I want to revisit again with a deeper look at each step in the creation of a customer journey map. So, what is a customer journey map? Let’s start there. A great customer journey map documents your customer experience from your customer’s perspective. That is […]