May
29
47% of Americans say Facebook is their #1 influencer of purchases (Search Engine Journal). That is a big number, right? This just reminds us that it is more important than ever to use social media with a strategy and a plan in place. Sure, we can post whatever is topical at the moment or the […]
May
15
84% of millennials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment search process. Prospects don’t choose an apartment without reading apartment reviews. And in some cases, they prioritize strong reviews over everything else, including price. This […]
May
01
Trolls are sadists. Is that too harsh? It might be, but it’s true. They are unhappy people who get enjoyment from cruelty. I’ll admit that leaving a nasty and false apartment review is not the cruelest thing one can do, but the people who do it are gaining some sort of emotional benefit from your suffering. […]