Jul
31
“Your customers are living in the present. Your marketing team needs to meet them there.” I stumbled across this quote when doing research for a recent webinar, and it has stuck with me. Email marketing is such a powerful way to reach residents and prospects, but most of us are doing it wrong. We are […]
Jul
17
Email marketing has been around for awhile. So long that it has lost its luster. Some even question whether or not email marketing is still relevant. Social media is much prettier and easier, so we should focus all of our attention there, right? No. Email marketing converts better than social by almost double! Email is […]
Jul
03
The most important activity of any community manager is to clearly identify the very best resident for their community. It might be a lot harder than you think, so how do you identify your ideal resident? Before you respond, I will just say that your response should not be that the very best resident is […]