Sep
30
Once upon a time, good customer service was top priority for many companies. In fact, companies regularly affirmed their promise and commitment to good service. For some companies, customer service was a key factor, while others wore it like a badge of honor. Remember when the phrase “the customer is always right” was in vogue. […]
Sep
23
What if you could get your reviews to do the leasing for you? Whether you realize it or not, reviews are already playing a huge role in the sales process. For example, do you know that 84% of millennials say consumer written content on brand sites influences what they buy (Social Trends Report 2013)? This […]
Sep
11
When social media becomes a business initiative, reporting ROI becomes an expectation. A sometimes overwhelming expectation. Unlike traditional marketing, there is almost too much data. The old rules don’t apply, and reporting ROI no longer fits into a perfectly consistent report. It is fluid and we must adapt to the unique characteristics of the social […]