Monthly Archives

September 2014

Reporting Social Media ROI

By | Social Media Marketing: Connecting with Prospects via Social Channels | No Comments

When social media becomes a business initiative, reporting ROI becomes an expectation. A sometimes overwhelming expectation. Unlike traditional marketing, there is almost too much data. The old rules don’t apply, and reporting ROI no longer fits into a perfectly consistent report. It is fluid and we must adapt to the unique characteristics of the social web. Read More

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