Believe it or not, objections are not a bad thing. If your prospect raises an objection, that’s a good sign. That means they care enough to ask questions. And, the fact that they are talking out their concerns means they want to be able to move past it. If someone is completely uninterested in leasing from you, they won’t bother to object.
So what exactly is an objection? Objections are anything that stops your prospect from leasing from you. Notice that I didn’t say from your peer or from leasing at your property. I said leasing from you.