Monthly Archives

March 2015

Are Objections a Bad Thing?

By Sales & Leasing Techniques: Tips and Tools to Get the Sale No Comments

Are Objections a Bad ThingBelieve it or not, objections are not a bad thing. If your prospect raises an objection, that’s a good sign. That means they care enough to ask questions. And, the fact that they are talking out their concerns means they want to be able to move past it. If someone is completely uninterested in leasing from you, they won’t bother to object.


So what exactly is an objection? Objections are anything that stops your prospect from leasing from you. Notice that I didn’t say from your peer or from leasing at your property. I said leasing from you.

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Creating Positive Memories With the Customer Experience

By Customer Experience & Engagement: Keeping the Customer You Earned No Comments

You remember the saying “You never get a second chance to make a first impression”? Well, it is only partly true. The first impression is indeed very important. It’s very memorable, as well. But there is so much more than the first impression. Because multifamily is, or should be, heavily focused on the customer experience, the impressions never stop. It happens when a resident submits a service request and even when she picks up a package. Impressions are at every single interaction. Read More



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