Dec
24
Do you believe a resident’s experience ends as soon as the lease is signed? Or do you believe the resident’s experience only takes place during a customer service related transaction? Believe it or not, the customer experience is a rather complex journey for your residents, and it never expires. An incomplete or difficult customer experience […]
Dec
17
Acquiring customers isn’t cheap or easy. In fact, acquiring new customers can cost as much as five to seven times more than simply retaining your existing customers. Shifting our focus from lead generation to customer experience sounds like a no brainer, right? Focusing on the renewals rather than acquiring new leases is easy. Why? Because […]
Dec
03
Crisis happens; it’s inevitable. An unfortunate event takes place that affects your brand and it winds up being aired on the news for all to see. Now, with social media in the mix, crises happen more often because customers are very quick to share a negative experience and others are quick to share or retweet. […]