Monthly Archives

March 2016

Managing Negative Feedback

By Social Media Marketing: Connecting with Prospects via Social Channels No Comments

Managing Negative Feedback“After seeing a brand’s response to a review, 71% of consumers change their perception of the brand.” Bazaar Voice


What is written in a negative review is not the only thing that is important. How you respond to a review is just as important as the score and what is being said in the written portion. Prospects and residents are reading reviews, but in some cases, they are more interested in how you handle problems. Do you take ownership? Do you problem solve? Do you sincerely apologize? Hopefully your answer is yes to all of these questions.

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First Impressions

By Sales & Leasing Techniques: Tips and Tools to Get the Sale No Comments

First ImpressionsIt’s that time of year again, the insanely busy leasing season. We all know our first impression is critically important. This includes things like curb appeal, the scent in the office, and the cleanliness of common areas, but do you know that you are a big part of that impression?


A first impression happens in just a fraction of a second. To be more specific, our brains process verbal and non-verbal cues in a tenth of a second to form our opinions of a person or experience.

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Who is Gen Z?

By Understanding Generational Differences: How to Appeal to Different Age Groups No Comments

Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new group is going to be our target renters before we know it. For some properties, they already are.

So who is Gen Z? They were born after 1995, which means the oldest of the group is already 21. While we don’t know much about Gen Z yet, we do know a lot about the environment they are growing up in.

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Creating a 90 Day Reputation Management Plan

By Customer Feedback: Responding to the Voice of Your Customer No Comments

Having a positive online reputation is essential for any business, especially apartment communities. Prospects, competitors, and customers can easily research your community online to determine if you have a positive or negative reputation and then decide if they want to do business with you before you every have the opportunity to have a conversation. Just one negative resource or comment can deter a prospect.


A positive online reputation will encourage them to pick up the phone or walk in your leasing office. With that being said, investing in reputation management is crucial for your business, and having a 90-Day Reputation Management Plan is a necessity.

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