Objections are rarely great news, but they indicate interest and are an opportunity. As leasing professionals, it is our job to find opportunities in every situation, even the difficult ones. We all want to be as customer centric as possible.
Your community weaknesses are typically your objections. Sure, they aren’t fun to deal with, but we all have them. The trick is approaching them with the right mindset. That mindset being that objections are actually good news. You are getting objections because your prospect is interested. If they weren’t, they’d simply move on to another community.
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