If you want loyal residents, you have to invest in the experience. This is the trick to being successful in the digital world. The customer’s online experience is an integral part of total customer relationship management.
Start helping and stop selling.
The first thing you must do is to start thinking like a customer; always consider your customer’s perspective first. Ditch your scripts for both sales and customer service and be a real, authentic person. The properties that create real value are able to see their own flaws and strengths through the eyes of residents and prospects.