Monthly Archives

October 2016

Create a Great Customer Experience in a Digital World

By Social Media Marketing: Connecting with Prospects via Social Channels No Comments

If you want loyal residents, you have to invest in the experience. This is the trick to being successful in the digital world. The customer’s online experience is an integral part of total customer relationship management.

Start helping and stop selling.

The first thing you must do is to start thinking like a customer; always consider your customer’s perspective first. Ditch your scripts for both sales and customer service and be a real, authentic person. The properties that create real value are able to see their own flaws and strengths through the eyes of residents and prospects.

Read More

How to Handle Unhappy Residents

By Customer Feedback: Responding to the Voice of Your Customer No Comments

Feedback stings because there’s always a little but of truth in it. It might only reveal how others perceive us, but it is still their truth. With every truth, we have an opportunity to learn and improve and even turn an unhappy resident into a happy one.

The real trick to turning a negative into a positive is in how you respond. We have to stop and listen as this gives us an opportunity to understand the emotion while also composing ourselves and pushing away the instinct to become defensive. Read More



  1. All About LIHTC with Karen Graham!

    November 4, 2021 @ 1:00 pm - 1:30 pm CDT
  2. Benefits of Mindfulness + Meditation in the Workplace

    December 9, 2021 @ 1:00 pm - 1:30 pm CST