Monthly Archives

March 2017

Effective Leadership

By Leadership & Management: Developing Your Onsite Teams No Comments

Leadership is action, not position – Donald H. McGannon

Be the kind of leader you would want to follow. Think about a leader in your life, early or later, who you admired; it could have been a coach, a mentor or someone at your current job. Now, take a moment to think about and list three characteristics that person embodies and then focus on what about that leader inspired you. Read More

Let’s Get Personal

By Sales & Leasing Techniques: Tips and Tools to Get the Sale No Comments

“Every interaction, in any form, is branding.” – Seth Godin

Our “brand” is our customer’s perception of us. A brand does not work if it does not connect with the right audience at the right time.

 

How you answer the phone is branding. How you respond to an email is branding. The speed of your website is branding. What you are wearing on a day-to-day basis is branding. Curb appeal is branding. Branding is much more than a logo. Read More

Generational Marketing on Social Media

By Social Media Marketing: Connecting with Prospects via Social Channels No Comments

Social media is a powerful tool to connect with multiple generations. Each generation uses one or more social platforms more than others.

Remember, social media is about hearing your audience rather than traditional marketing which is about “pushing” your message out there. Our aim is to engage with them and hear what they are actually interested in hearing and learning more about.
Read More

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