Always do what is best for your readers and delight them with every single email. Doing this helps you to stand out from your competitors.
You may need to consider removing older prospects from your list or consider the length of time you are emailing them as well. Read More
Leadership is action, not position – Donald H. McGannon
Be the kind of leader you would want to follow. Think about a leader in your life, early or later, who you admired; it could have been a coach, a mentor or someone at your current job. Now, take a moment to think about and list three characteristics that person embodies and then focus on what about that leader inspired you. Read More
“Every interaction, in any form, is branding.” – Seth Godin
Our “brand” is our customer’s perception of us. A brand does not work if it does not connect with the right audience at the right time.
How you answer the phone is branding. How you respond to an email is branding. The speed of your website is branding. What you are wearing on a day-to-day basis is branding. Curb appeal is branding. Branding is much more than a logo. Read More
Winning with people is at the heart of success. Whether or not you can resolve the angry resident’s issue the way they have asked or by company’s rules, you can leave the situation with trust and respect built on both sides.
Below you will find high level and actionable tips especially when you are in the heat of the moment with an angry resident. Read More
Social media is a powerful tool to connect with multiple generations. Each generation uses one or more social platforms more than others.
Remember, social media is about hearing your audience rather than traditional marketing which is about “pushing” your message out there. Our aim is to engage with them and hear what they are actually interested in hearing and learning more about.
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