Monthly Archives

April 2017

Social Media: DIY or Call the Experts

By | Social Media Marketing: Connecting with Prospects via Social Channels | No Comments

“We do not have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman (Socialnomics, 2009)

Time is money. Your team already has their skill set and expertise, but you can add social media to their skill set. Is this worth the time investment? Do you want your best leasing professionals selling apartments or trying to learn social media? Read More

Powerful Telephone Techniques

By | Sales & Leasing Techniques: Tips and Tools to Get the Sale | No Comments

The number one objective for handling a telephone inquiry is to get the prospect to your property for a tour right now. A telephone prospect tends to be the most stable and dependable one; they are even better than an internet lead. To accomplish this objective, you must set an appointment and focus on qualifying versus being too quick to disqualify the prospect. Read More

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