You’ve reached the final stage of the sales journey; the closing. There are several important factors to keep in mind when working to close the prospect and earn a lease, but this is only the beginning of a bigger process. Ultimately, you’ll want to navigate the closing in such a way that you’ve secured a loyal resident.
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Who is our customer? What is the key to our success? How can we improve leasing performance? Training directors are asking themselves these questions and many more as they focus on improving leasing performance because they understand that overall success primarily depends on how many customers are closed and how many of those are retained. While some are completely revamping their training programs, others are simply tweaking existing programs to improve the customer’s overall experience. With all the focus on Customer Experience (CX), it is easy to push the sales process aside, but we cannot forget that creating and managing the customer experience has to be by design – not by accident.
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