What are the Top 5 Shop Questions Your Competitors are missing? You already know that providing exceptional customer service is a must in today’s multifamily industry. The competition is fierce, so anything you can do to gain an edge will help you close leases and retain residents for the long term. One great way to outshine your competition is to find out what they’re missing and do it better! You can start by understanding these top five shop questions your competitors are consistently missing so you know where you can focus your efforts.