Category: Social Media Marketing: Connecting with Prospects via Social Channels

Social media is crucial for any business, but it plays an even more significant role in multifamily. Social media gives prospects a virtual tour of your community and allows them […]

What if you could get your reviews to do the leasing for you? Whether you realize it or not, reviews are already playing a huge role in the sales process. […]

When social media becomes a business initiative, reporting ROI becomes an expectation. A sometimes overwhelming expectation. Unlike traditional marketing, there is almost too much data. The old rules don’t apply, […]

During a crisis, the best thing you can do is the right thing. The second best thing is the wrong thing. And as you can probably guess, the worst thing […]

47% of Americans say Facebook is their #1 influencer of purchases (Search Engine Journal). That is a big number, right?  This just reminds us that it is more important than […]

84% of millennials say consumer-written content on brand sites influences what they buy (Social Trends Report 2013). As you have probably experienced, reviews play a huge role in the apartment […]

The problem with social media is that it is ALWAYS on.  It is exhausting!  As a social media professional or as any business person who uses social media, it is […]

Once upon a time, we had phone books or called 411 for a number.  Junk mail was delivered by the tons every year and magazines piled up on the table […]

Lately I’ve been paying close attention to the different internet sites where apartment communities advertise.  As a Marketing Manager for a large REIT, it was my responsibility to audit numerous […]