- Begins with an individual posing as a prospect (mystery shopper) completing an online form (through an Internet listing service/property website) linked to a specific apartment community
- Evaluates timeliness and quality of response to Internet leads and also helps identify technical and SPAM issues
An Internet shop begins with the apartment mystery shopper completing an online form (through your Internet advertiser) linked to the targeted apartment community, with the intent of evaluating the timeliness and quality of response sent by the leasing professional. In addition to the customer service analysis, this type of shop is useful in verifying the technical functionality and accuracy of the community’s online operations. For example, we have discovered issues related to spam as well as those initial internet inquiries being delivered to the wrong property email address. This type of shop is generally performed within five days of order placement and includes online access to reports summarizing the results of a client’s shops over time.