Leasing Training Seminars

In our ongoing effort to partner with our customers for improved leasing and sales performance at all levels, we offer a variety of customized training resources to fit individual needs. From performance-based online training modules to specific classroom, web-based and eLearning training sessions, our goal is to help you align leasing performance at your properties with your organizational goals. Our apartment training is designed to make a measurable difference while also being educational, motivational, and yes, even fun.

Our apartment training seminars’ main focus is resident retention, and our property management seminar topics include basic leasing, lease renewal strategies, and marketing and teamwork, as well as programs for middle management and maintenance personnel. All our presentations can be customized to fit your company’s specific policies, philosophies, and corporate culture. We design our apartment training to make a measurable difference while also being educational, motivational, and downright fun.

Leasing Topics

  • LEASEMAKERS© – Basic Leasing Seminar
  • Powerful Telephone Techniques
  • The Service Technician as Leasing and Renewal Consultant
  • Success Through Teamwork
  • Basic Leasing Skills
  • How to Identify Customer Needs
  • Relationship Selling to Improve Lead Conversion
  • The Leasing Presentation: Preparedness and Approach
  • Selling Benefits That Matter to Your Customer
  • Closing Effectively from the First Point of Contact
  • Follow-up Techniques and Post-Interaction Marketing

“LEASEMAKERS©” – Basic Leasing Seminar

This six- to seven-hour apartment training presentation is jam-packed full of the leasing fundamentals that will make your onsite leasing professionals successful. From telephone to closing, LEASEMAKERS highlights the critical components of an effective and productive leasing presentation. Best of all, the seminar promotes “Relationship Leasing,” a sales style that respects each rental prospect as a person with unique needs and wants, not simply a “piece of traffic” or the next leasing commission. LEASEMAKERS works! We’re so sure of its effectiveness, we offer a money-back guarantee!


Powerful Telephone Techniques

Thousands of apartment mystery shopping reports have proven that the telephone is by far the weakest part of most leasing presentations. Yet our study indicated that onsite professionals with outstanding telephone skills had a 90% chance of having equally effective onsite leasing skills. POWERFUL TELEPHONE TECHNIQUES is a fourhour presentation that focuses on both beginner and advanced telephone leasing skills. Participants will learn how to turn the telephone into their most powerful leasing tool. You will see significant improvements in the onsite leasing, too, simply because of the increased awareness of these POWERFUL TELEPHONE TECHNIQUES. Considering the cost of advertising and making the telephone ring, can you afford to have onsite people with weak telephone skills?


The Service Technician as Leasing and Renewal Consultant

Not a seminar to teach your service technicians how to lease apartments, the service technician as leasing and renewal consultant is a half-day presentation that focuses on creating a “team effort” involving all onsite employees in the marketing and re-marketing (retention!) efforts of the apartment community. This presentation instills new pride in the maintenance person’s importance and contribution to the leasing and resident retention efforts of the property. This is one of our most popular presentations! Topics include:

  • The high cost of a resident turnover.
  • What residents REALLY want and how the maintenance department is the primary deliverer of these wants.
  • The service technician’s contribution to the leasing effort.
  • Basic Fair Housing for service technicians.
  • Every apartment community’s resident retention “Secret Weapon” (Yes, you guessed it!).
  • Maintenance etiquette on the property and in an occupied apartment.
  • How to Do Right . . . even when you don’t feel right.
  • Communication basics – getting what you need as a maintenance professional.


Success Through Teamwork

Coming together is beginning, staying together is progress, and working together as a TEAM is SUCCESS. This four-hour presentation teaches effective team leadership and membership concepts. The focus is communication, conflict resolution, team diversity and team motivation as they relate to a group of human beings working toward a common objective, goal, or “mission.” This is not just a leadership seminar; rather it is a seminar for all members of a team. You might call it a “team membership” presentation. It ends with a section on decision making from a personal standpoint; that is, how do I “decide” to be an effective team member or leader?


Don’t FREAK OUT About Fair Housing – Avoiding Costly Discrimination Complaints in Apartment Management and Leasing and Still have Fun!

Not just another Fair Housing Seminar! This presentation “celebrates” the federal Fair Housing laws and demonstrates how to use these to your benefit in marketing and leasing efforts. Fair Housing issues that impact lease renewals, resident services, and maintenance personnel are also addressed. This is a very informative, comprehensive, and enjoyable seminar that will equip the entire onsite team to be fully in compliance with Fair Housing. Who says Fair Housing Seminars can’t be fun?

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