Telephone Shop

  • Begins with an individual posing as a prospect (mystery shopper) placing a telephone call to the apartment community
  • Evaluates skills for converting telephone calls to onsite visits

A telephone shop is an audio recording of an actual telephone presentation conducted by an onsite leasing professional. This type of shop is the most economical and generally can be performed within five days of order placement. Included with this shop are a written report, the audio recording of the call and online access that provides data summaries of all shops.


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