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Communicating with Your Customer: Ensuring Your Message is Effective

When to Take the Conversation Offline

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You Must Feel Comfortable Doing the Uncomfortable – The Phone Call

We have become so reliant on text, e-mail and social media messaging as primary forms of communication, we sometimes forget the phone can be stronger and better. After all, a phone call is communication in real-time. There are times where written communication is easier and more convenient, but that does not mean it is better than the phone in all situations.
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Write Better Emails and Get the Lease

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Email marketing is incredibility effective if you know how to utilize it, so keep reading!

Why aren’t my emails being read?

Fun stat: Only 21% of consumers reported that they received a memorable promotional email in the past two months. People rely less on email because they have other modes of communication such as Slack and basecamp, as well as other sources of communication that do not require email.

Today, some software like Gmail and others route emails into folders based on the email owner’s habits. In addition, some email providers have become savvy enough to filter out common sales words, causing the emails to be re-routed to the infamous spam folder. People are even using ‘junk’ email addresses to sign up and receive information.

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Creating Sticky Customer Communication that Wins

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Through automation and routine customer touch points customer communication quickly becomes an illusion. We are talking at them instead of taking the time to truly engage with each customer. This is where creating sticky customer communication comes in hand.

Creating regular and engaging streams of communication can help you track customer sentiments or resolve potential problem areas that would not have been brought to your attention otherwise.

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Quick Tips for Skillful Communication

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Be a great listener. You’ll find that this tip is a prerequisite for the following tips. Becoming a great and active listener is a valuable art to master for any professional role you take on in life. Pay attention to your customer’s message and body language, and resist distractions. It is also important to keep an open mind if they begin to disagree or identify objections. Don’t tune them out or cut them off. Listen closely, and let them know that you understand by reframing key points.

 

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Connecting is the Key to Being a 5-Star Leasing Professional

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One of the most important skills that a leasing professional can have is the ability to connect with people.  Although leasing presentations can be impressive and may meet or exceed the required expectations of the management company as reflected on a mystery shop evaluation, it is a rare and extraordinary experience when you come across a leasing professional who actually connects with you.

Who are these awe-inspiring leasing professionals who provide the ultimate in customer experience?

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The Client Whisperer: How to Connect In-Person

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You may be thinking, “Did you mean the Horse Whisperer?”  Well, kind of… According to Webster’s New Millennium Dictionary, the definition of a Horse Whisperer is a person who tames and trains horses by gentle methods and speech. Every horse, just as every customer, is unique and different, but there is an underlying consistency within the needs for each new relationship-

Removing barriers and building trust!

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