You Must Feel Comfortable Doing the Uncomfortable – The Phone Call
We have become so reliant on text, e-mail and social media messaging as primary forms of communication, we sometimes forget the phone can be stronger and better. After all, a phone call is communication in real-time. There are times where written communication is easier and more convenient, but that does not mean it is better than the phone in all situations.
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Always do what is best for your readers and delight them with every single email. Doing this helps you to stand out from your competitors.
You may need to consider removing older prospects from your list or consider the length of time you are emailing them as well. Read More
Email marketing is incredibility effective if you know how to utilize it, so keep reading!
Why aren’t my emails being read?
Fun stat: Only 21% of consumers reported that they received a memorable promotional email in the past two months. People rely less on email because they have other modes of communication such as Slack and basecamp, as well as other sources of communication that do not require email.
Today, some software like Gmail and others route emails into folders based on the email owner’s habits. In addition, some email providers have become savvy enough to filter out common sales words, causing the emails to be re-routed to the infamous spam folder. People are even using ‘junk’ email addresses to sign up and receive information.
Through automation and routine customer touch points customer communication quickly becomes an illusion. We are talking at them instead of taking the time to truly engage with each customer. This is where creating sticky customer communication comes in hand.
Creating regular and engaging streams of communication can help you track customer sentiments or resolve potential problem areas that would not have been brought to your attention otherwise.
Be a great listener. You’ll find that this tip is a prerequisite for the following tips. Becoming a great and active listener is a valuable art to master for any professional role you take on in life. Pay attention to your customer’s message and body language, and resist distractions. It is also important to keep an open mind if they begin to disagree or identify objections. Don’t tune them out or cut them off. Listen closely, and let them know that you understand by reframing key points.
Emails and phone conversations are how people get to know you, like you, and trust you. Do you enjoy emails that look like a generic template? What about phone calls that sound like scripts? Of course not. People want to connect with real people, so write and speak as if you are conversing with a friend.
Are your leasing professionals drowning potential residents with facts, figures, and product information? So much so that your customers feel like they need to carry a can of “leasing professional repellent”? Then you want to learn these five keys to unlock effective leasing conversations. Read More
When a customer visits your apartment, reviews your community online, or recommends you to a friend, these occasions all call for a remarkable thank you. No one wants to send that boring follow-up email that is so bland it could potentially discredit the sincere gratitude you intended. Read More
One of the most important skills that a leasing professional can have is the ability to connect with people. Although leasing presentations can be impressive and may meet or exceed the required expectations of the management company as reflected on a mystery shop evaluation, it is a rare and extraordinary experience when you come across a leasing professional who actually connects with you.
Who are these awe-inspiring leasing professionals who provide the ultimate in customer experience?
You may be thinking, “Did you mean the Horse Whisperer?” Well, kind of… According to Webster’s New Millennium Dictionary, the definition of a Horse Whisperer is a person who tames and trains horses by gentle methods and speech. Every horse, just as every customer, is unique and different, but there is an underlying consistency within the needs for each new relationship-
Removing barriers and building trust!
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