Most of us are very focused on building our reputation, which is good, but are we also focused on building character and accountability? Are we making those important changes to truly improve our customer experience? Are we owning our mistakes even when we don’t want to?
Email marketing is not dead. It isn’t as sexy as social media, but it is very far from dead. Email marketing was the third overall lead generation source for marketers in 2013 (HubSpot). That is huge! But I still hear people say that email marketing doesn’t work.
We have talked about the silent generation, but who are the millenials? They might be one of the most misunderstood groups out there. However, I will admit that I could be biased. I am a millennial and proud of it. Continue reading
I wish the titles “leader” and “manager” would go hand in hand, but that’s not always the case. I have worked for both and there is a clear difference between the two. Merriam-Webster describes a manager as “a person who directs a team.” Simply directing a team might have worked long ago but it doesn’t cut the mustard in today’s workplace.
Online Reputation Management, or ORM, is one of the biggest buzzwords of our industry. We are all talking about it because we are all still trying to figure out how to do it well.
Companies invest every day in customer retention. They hope their customers will return and recommend their product/service to a friend or family member. What about employee retention?
Let’s be honest, when it comes to the keys for successful leadership, empathy is rarely included in the list. Demonstrating empathy can be difficult for some leaders. It takes time and effort. Yet, instilling a sense of empathy in how you lead those under your care can offer three distinct advantages.
There are few things more frustrating to me than spending 20 minutes explaining my problem to someone in “Customer Service” only to be bounced to another person, explaining everything all over again, and then being bounced to yet another person. What these companies really need is an “I Am Annoyed” Department to call AFTER you speak to their “Customer Service” Department.
Ellis Blog Archives
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