Nov

15

6 Reasons to Resuscitate the Pen and Paper

pen

Unlike email, handwritten notes are unusual. They take minutes or even hours to draft, each word carefully chosen with no “undo” or “auto-correct” to fall back on. Composing a handwritten note involves selecting stationery, paying for stamps, and visiting a mailbox. This indicates investment .and creates value. According to the U.S. Postal Service, handwritten letters […]


Read More

Apr

01

5 Reasons to Resuscitate the Pen and Paper

pen

When was the last time you received a handwritten letter in your mailbox? Today’s typical home receives a personal letter about every seven weeks. According to the U.S. Postal Service the striking decline in letter-writing is “primarily driven by the adoption of the Internet as a preferred method of communication.” But unlike e-communications, handwritten notes […]


Read More

Dec

17

Resident Retention

negotiation

Acquiring customers isn’t cheap or easy. In fact, acquiring new customers can cost as much as five to seven times more than simply retaining your existing customers. Shifting our focus from lead generation to customer experience sounds like a no brainer, right? Focusing on the renewals rather than acquiring new leases is easy. Why? Because […]


Read More

May

22

Communicating Value

renters

When you read ‘communicating value’ and begin to relate that with the sales and leasing process of the apartment industry, you probably presume that you are already communicating said value to your customers and in multiple ways: advising them on how to arrange their oversized sectional, the perks of living at a XYZ community, and […]


Read More

Dec

23

Disney’s 5 Magic Tricks That Build Extreme Customer Loyalty

stars

The Disney brand is one of the most powerful in the world! They successfully deliver their message, confirm their credibility, connect emotionally with customers of all ages, motivate their customers, and build extreme customer loyalty. Their brand resides within the hearts and minds of customers old and young. So, what happens when something gets in […]


Read More

Sep

06

CUSTOMER LOYALTY: Teach Employees How to Handle Complaints

loyalty

In in previous blog, Go Ahead…Encourage Your Residents to Complain, I shared some examples of how encouraging resident complaints can improve their customer experience and increase customer loyalty.  While it is important that employees make it clear that they welcome complaints, all too often they are not given the tools they need to handle complaints […]


Read More

Upcoming Events

  1. Lease Like a Pro!

    May 19, 2022 @ 1:00 pm - 1:30 pm CDT
  2. Better Calls for Better Maintenance Efficiency – Service Matters!

    May 26, 2022 @ 1:00 pm - 1:30 pm CDT
  3. There’s No App for THAT! Providing Personal Customer Service and Utilizing Technology

    June 9, 2022 @ 1:00 pm - 1:30 pm CDT

Subscribe