Category: Sales & Leasing Techniques: Tips and Tools to Get the Sale

We often have a target renter in our marketing plan and strategy for leasing apartments.  We can direct our marketing toward a specific type of renter, but once a prospect […]

In order to have a successful, productive leasing program, you need to start at the beginning and build a great foundation that will help you lease like a pro at […]

Business is booming in multifamily! Everyone is busy (and probably stressed) and we’re all looking for ways to streamline our process and make the most of our efforts. We’ll explore […]

The multifamily industry is experiencing a unique climate as it navigates the challenges of this COVID-19 marketplace. New constructions continue even as demand is decreasing and rental rates are on […]

If you’ve worked in the multifamily leasing industry long enough, chances are you’ve been the subject of an apartment mystery shop. This experience can elicit an array of responses from […]

The leasing office is open and we can conduct in-person tours! But wear a mask, social distance, use sanitizer, and the list goes on.  So, we are open but for […]

Recent times have brought about unprecedented change in the multifamily housing industry! Many of us are finding ourselves “relearning” the job we thought we knew so well. From virtual tours […]

Welcome to the fourth installment of the Leasemakers apartment sales training series! As we’ve discussed in the previous three installments, there are two major components of a sales interaction: the […]

The overall on-site sales presentation can be broken down into 4 steps: greeting, qualifying, demonstrating and closing. Once you’ve already made a great first impression through your greeting and have […]