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Social Media Marketing: Connecting with Prospects via Social Channels

Social Media: DIY or Call the Experts

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“We do not have a choice on whether we do social media, the question is how well we do it.” – Erik Qualman (Socialnomics, 2009)

Time is money. Your team already has their skill set and expertise, but you can add social media to their skill set. Is this worth the time investment? Do you want your best leasing professionals selling apartments or trying to learn social media? Read More

Generational Marketing on Social Media

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Social media is a powerful tool to connect with multiple generations. Each generation uses one or more social platforms more than others.

Remember, social media is about hearing your audience rather than traditional marketing which is about “pushing” your message out there. Our aim is to engage with them and hear what they are actually interested in hearing and learning more about.
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Create a Great Customer Experience in a Digital World

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If you want loyal residents, you have to invest in the experience. This is the trick to being successful in the digital world. The customer’s online experience is an integral part of total customer relationship management.

Start helping and stop selling.

The first thing you must do is to start thinking like a customer; always consider your customer’s perspective first. Ditch your scripts for both sales and customer service and be a real, authentic person. The properties that create real value are able to see their own flaws and strengths through the eyes of residents and prospects.

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Managing Negative Feedback

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Managing Negative Feedback“After seeing a brand’s response to a review, 71% of consumers change their perception of the brand.” Bazaar Voice

 

What is written in a negative review is not the only thing that is important. How you respond to a review is just as important as the score and what is being said in the written portion. Prospects and residents are reading reviews, but in some cases, they are more interested in how you handle problems. Do you take ownership? Do you problem solve? Do you sincerely apologize? Hopefully your answer is yes to all of these questions.

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Crisis Management

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Crisis ManagementCrisis happen; it’s inevitable. An unfortunate event takes place that affects your brand and it winds up being aired on the news for all to see.

Now, with social media in the mix, crises happen more often because customers are very quick to share a negative experience and others are quick to share or retweet. And then you have a whole new crisis to handle: a social media crisis.

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Why You Shouldn’t Ignore Social Media

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Why You Shouldn't Ignore Social MediaWhen you want to discover a new brand, restaurant, or any place of business, would your prefer to call and ask them your qualifying questions, or would you rather do a quick google search to see what the web recommends?If your answer was the latter, you’re not alone.

And because of this, having an online presence via social media has become extremely important for businesses of all sizes.

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Social Media Marketing

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Social Media MarketingHaving a social media presence in business is becoming just as important as having a phone number.

It is a necessity in getting your business in front of your audience, being searchable, and is one of the best ways to communicate with your customers – almost better (and sometime more preferred) than that landline we just mentioned.

However, with as mainstream as social media is becoming, it can still get a bit confusing for marketers.

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How to Manage & Improve Online Reputation

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Managing Your Online ReputationAround the time of budget season or your first negative review you start to ask yourself if you should invest in online reputation management (ORM). Regardless of the outcome, the answer is always yes!

ORM isn’t just about responding to negative reviews or developing SEO tactics to increase or push your positive reviews above the negative reviews. It’s a daily practice that every property manager or marketing director should be focused on in order to protect the brand’s reputation.

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What Your Residents and Prospects Want on Social Media

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What Your Residents and Prospects Want on Social MediaSocial media is crucial for any business, but it plays an even more significant role in multifamily. Social media gives prospects a virtual tour of your community and allows them to get to know you through the voice of your brand. It also gives residents a way to communicate with you, share their living experience, connect with friends and neighbors, and so much more. It is important to understand what they want to see from you on social media.

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