Category: Understanding Generational Differences: How to Appeal to Different Age Groups

All of their communication is chat based; short, informal, and instantaneous. Things like email and a corporate job are one and the same; no fun and brutal. They’re extremely pragmatic. […]

Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new […]

We have talked about the silent generation, but who are the millennials?  They might be one of the most misunderstood groups out there.  However, I will admit that I could […]

People are living longer than ever.  Nearly 80% of the population now lives past the age of 65.  What does that have to do with apartments?  Well, we spend so […]

The recession has had an impact on the workplace flexibility movement.  While employers are cutting staff and asking everyone to do more with less, one of the last things on […]

When I have the rare opportunity to communicate face-to-face with an adult (other than my husband) during the week, it is usually with a Gen Y mom. Our children are […]

Gen Y and the Txting Xperience The digital age spells a new era of communication. Text messaging, mobile phones, and chat forums have spawned a new language, comprising alphanumeric words, […]

There’s nothing more certain that can be said about humanity than that we most easily connect with those who share similar life experiences and interests. We all want to be […]

Generation Y and the “Dreaded” Performance Review We live in the information age. Information is freely exchanged and knowledge is easily accessed through our finger tips. It is changing our […]

Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they […]