
All of their communication is chat based; short, informal, and instantaneous. Things like email and a corporate job are one and the same; no fun and brutal. They’re extremely pragmatic. […]
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Jul
07
All of their communication is chat based; short, informal, and instantaneous. Things like email and a corporate job are one and the same; no fun and brutal. They’re extremely pragmatic. […]
Mar
08
Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new […]
Jan
30
We have talked about the silent generation, but who are the millennials? They might be one of the most misunderstood groups out there. However, I will admit that I could […]
Nov
14
People are living longer than ever. Nearly 80% of the population now lives past the age of 65. What does that have to do with apartments? Well, we spend so […]
Feb
13
The recession has had an impact on the workplace flexibility movement. While employers are cutting staff and asking everyone to do more with less, one of the last things on […]
Nov
08
When I have the rare opportunity to communicate face-to-face with an adult (other than my husband) during the week, it is usually with a Gen Y mom. Our children are […]
Jun
11
Gen Y and the Txting Xperience The digital age spells a new era of communication. Text messaging, mobile phones, and chat forums have spawned a new language, comprising alphanumeric words, […]
May
22
There’s nothing more certain that can be said about humanity than that we most easily connect with those who share similar life experiences and interests. We all want to be […]
May
04
Generation Y and the “Dreaded” Performance Review We live in the information age. Information is freely exchanged and knowledge is easily accessed through our finger tips. It is changing our […]
Apr
30
Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different Gen Y is different. When it comes to brand trust and loyalty they […]