Understanding Generational Differences: How to Appeal to Different Age Groups

All of their communication is chat based; short, informal, and instantaneous. Things like email and a corporate job are one and the same; no fun and brutal. They’re extremely pragmatic. In other words, things are dealt with sensibly and realistically. Forget any theoretical considerations, or even optimism, sadly.

The generation we should all be watching closely; the generation after Millennials. Within the next few years, Gen Z will become the fastest growing generation in the workplace and marketplace.

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Are you thinking about Gen Z yet? Millennials are about to be old news, and the generation following them has a completely different set of needs and values. This new group is going to be our target renters before we know it. For some properties, they already are.

So who is Gen Z? They were born after 1995, which means the oldest of the group is already 21. While we don’t know much about Gen Z yet, we do know a lot about the environment they are growing up in.

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We have talked about the silent generation, but who are the millenials?  They might be one of the most misunderstood groups out there.  However, I will admit that I could be biased.  I am a millennial and proud of it. Read More

People are living longer than ever.  Nearly 80% of the population now lives past the age of 65.  What does that have to do with apartments?  Well, we spend so much time talking about Millennials and trying to figure out what their needs and desires are that we have sort of ignored this huge opportunity with the Silent generation.

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The recession has had an impact on the workplace flexibility movement.  While employers are cutting staff and asking everyone to do more with less, one of the last things on many workers’ minds is asking for any kind of worklife flexibility accommodations—unless you are Gen Y.

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When I have the rare opportunity to communicate face-to-face with an adult (other than my husband) during the week, it is usually with a Gen Y mom. Our children are playmates, even though I had mine at 40 and they had theirs at 20. We have great conversations and always support and learn from each other. Quite frequently our conversations via social media and texting inspire my blogs.

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Gen Y and the Txting Xperience

The digital age spells a new era of communication. Text messaging, mobile phones, and chat forums have spawned a new language, comprising alphanumeric words, acronyms, abbreviations, and those addictive emoticons.  🙂

How is it impacting Generation Y? Is it ruining their grammar and communication skills? Is it making it difficult for other generations to communicate with them?

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There’s nothing more certain that can be said about humanity than that we most easily connect with those who share similar life experiences and interests. We all want to be connected to other people, though how, with whom, and how often is not so universal. For Gen Y this connectedness is part of work life as much as it is their personal lives.

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Generation Y and the “Dreaded” Performance Review

We live in the information age. Information is freely exchanged and knowledge is easily accessed through our finger tips. It is changing our expectation—we want it—and we want it now!

The workforce is changing too. The old-fashioned processes companies have relied on for the last two generations simply aren’t cutting it anymore. Just as a company would adjust its business model to meet the demands of a changing market, so too must an organization rise to meet the demands of the newest generation in the workforce: Generation Y. Read More

Loyalty and the Y Generation: When it comes to Brand Trust and Loyalty, Gen Y is Different

Gen Y is different. When it comes to brand trust and loyalty they are vastly different from their parents. They have single-handedly flipped the marketing model upside down. Lifetime trust to a brand is for the most part, over. They don’t trust brands or the marketing companies put behind them. When you consider that Gen Y is the fastest growing generation in the marketplace you can understand why this is creating a quandary for marketers.

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