Digital Experience Mystery Shop
Digital Experience Mystery Shop
A Digital Experience Mystery Shop can be executed in several ways as directed by the customer. An individual posing as a prospect will visit the property website to inquire about leasing an apartment. This mystery shop evaluates the varied prospect journey experience from point of contact through scheduling a tour of an apartment. A digital shop is an in-depth evaluation of the overall digital presentation, including assessing elements such as the experience on your property website, how the apartment and community are represented, how information is portrayed on the website, ease of accessing information and scheduling a tour, and follow-up contact. These mystery shops include a written mystery shopping report and access to extensive dashboard reporting.
- Evaluates timeliness and effectiveness of website inquiries into leasing an apartment
- Evaluates quality and effectiveness of the website experience
These mystery shops give you deeper insights into the prospect journey as it commences on your property’s website, based on the varying interactions evaluated as part of the digital experience mystery shop.
Ellis’ mystery shops provide objective feedback to help you specifically focus on successes as well as opportunities for improvement in the digital, telephone, and touring experiences of your prospects.