Video Mystery Shops
A Video Mystery Shop begins with an individual posing as a prospect and placing a call to the apartment community followed by visiting the apartment community. A video mystery shop includes an audio recording of the telephone presentation conducted by the leasing professional, along with a written video mystery shop and a video recording of the onsite interaction. Video mystery shoppers are equipped with a covert camera/recording device.
- Begins with an individual posing as a prospect (mystery shopper) conducting a telephone shop and who is equipped with a hidden video camera to conduct an in-person visit to the apartment community
- Provides audio and visual understanding of the telephone and onsite presentation
Unlike other apartment mystery shopping companies, our video shops do include a written evaluation of the results. Video mystery shops offer insight into body language, facial expressions, and tone and timing of the interaction between a leasing professional and a prospect. In addition, video shops also provide a glimpse of the actual community. This type of shop requires more lead time given the logistical coordination of equipment and specially certified shoppers and the professional editing and production process. Ellis also requires its clients to sign a consent form, given the legal situations present in most states. The average delivery time for video shops is six to eight weeks.
Ellis’ shops can help you specifically focus on key business processes derived from the data collection of relevant variables in your daily site operations. After our detailed analysis of this data, we outline easy-to-understand, actionable items via our easy-to-navigate customer interface. Ellis’ apartment mystery shopping services give all the data and reporting you need to monitor your leasing performance and measure it against your established expectations, historical performance, and the performance of other properties, companies, and markets across the country. Once you have objective feedback on leasing performance, you’re in a better position to assess performance and take action for improvement as needed. Ellis provides you with valuable tools, training, and resources to help you quickly reinforce strengths and address any problem areas.