5 Keys to Unlock Effective Leasing Conversations


Are your leasing professionals drowning potential residents with facts, figures, and product information? So much so that your customers feel like they need to carry a can of “leasing professional repellent”? Then you want to learn these five keys to unlock effective leasing conversations. Pretty much anyone can memorize sales techniques and strategies, and if […]

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CUSTOMER LOYALTY: Teach Employees How to Handle Complaints


In in previous blog, Go Ahead…Encourage Your Residents to Complain, I shared some examples of how encouraging resident complaints can improve their customer experience and increase customer loyalty.  While it is important that employees make it clear that they welcome complaints, all too often they are not given the tools they need to handle complaints […]

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