Sep
25
Putting together the greatest email campaign ever doesn’t do you any good unless your emails are being seen by the right people. Building an email list is critical to your marketing efforts, but not every customer – or prospect – is always thrilled to give out their email address. Here are 20 easy ways to […]
Sep
19
The problem with social media is that it is ALWAYS on. It is exhausting! As a social media professional or as any business person who uses social media, it is far too easy to get enamored with always knowing what is happening. Even to the point that it begins to interfere with your personal life. […]
Sep
18
Are your leasing professionals drowning potential residents with facts, figures, and product information? So much so that your customers feel like they need to carry a can of “leasing professional repellent”? Then you want to learn these five keys to unlock effective leasing conversations. Pretty much anyone can memorize sales techniques and strategies, and if […]
Sep
06
In in previous blog, Go Ahead…Encourage Your Residents to Complain, I shared some examples of how encouraging resident complaints can improve their customer experience and increase customer loyalty. While it is important that employees make it clear that they welcome complaints, all too often they are not given the tools they need to handle complaints […]
Sep
03
Instead of asking yourself the question, “Why are our residents not loyal?”, let’s see the glass half full. Instead of focusing on all of the things that you might be doing wrong, let’s look at what you are doing right. When you identify a loyal resident, there is always a good reason behind their loyalty. […]