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K.I.S.S. – How to Pass Your Shop AND Get the Lease

October 29, 2020 @ 1:00 pm - 1:30 pm CDT

Passing a mystery shop is important, but why? How? When? There is more to a shop form than getting checks in the right boxes. The main purpose of a shop is to gain feedback and insight from a prospect’s point of view and then use that as a performance tool. It seems easy to fill out a guest card, tour the same vacant apartment 10 times, and maybe ask for the application if they seem to like it. But is it really? Doesn’t that get a little monotonous? Whether you’ve been doing it for 10 days or 10 years, let’s talk about how to get the lease by providing an experience through conversation that makes closing simple with every single person you tour your beautiful community with. Oh, and yes, let’s talk about how to pass the shop!



In this session, you’ll learn:

  • How to go from “Treat everyone like a shopper” to “Treat everyone like a future resident”
  • How to break down the shop template and use it for your professional growth
  • Why picking up the phone is more important today than we think
  • To invite and persuade every prospect to live at your community


Presented by:  Rachelle Ellington





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Note: The time listed for the webinar is Central time.

Please adjust for your own time zone:
11:00 AM Pacific time
12:00 PM Mountain time
2:00 PM Eastern time


October 29, 2020
1:00 pm - 1:30 pm CDT