Benchmark Historical Results

1Q 2025 – Ellis First Quarter 2025 Benchmark Letter and Performance Results

4Q 2024 – Ellis Fourth Quarter 2024 Benchmark Letter and Performance Results
3Q 2024 – Ellis Third Quarter 2024 Benchmark Letter and Performance Results
2Q 2024 – Ellis Second Quarter 2024 Benchmark Letter and Performance Results
1Q 2024 – Ellis First Quarter 2024 Benchmark Letter and Performance Results

4Q 2023 – Ellis Third Quarter 2023 Benchmark Letter and Performance Results
3Q 2023 – Ellis Third Quarter 2023 Benchmark Letter and Performance Results
2Q 2023 – Ellis Second Quarter 2023 Benchmark Letter and Performance Results
1Q 2023 – Ellis First Quarter 2023 Benchmark Letter and Performance Results

4Q 2022 – Ellis Fourth Quarter 2022 Benchmark Letter and Performance Results
3Q 2022 – Ellis Third Quarter 2022 Benchmark Letter and Performance Results
2Q 2022 – Ellis Second Quarter 2022 Benchmark Letter and Performance Results
1Q 2022 – Ellis First Quarter 2022 Benchmark Letter and Performance Results

4Q 2021 – Barriers to Lease Conversion: The Follow-up Process – A Golden Opportunity
3Q 2021 – Barriers to Lease Conversion: The Leasing Tour – The Art of Building Relationships
2Q 2021 – Barriers to Lease Conversion: Initial Contact – When Does It Begin?
1Q 2021 – Barriers to Lease Conversion: The Data is Talking. Are you Listening?

4Q 2020 – Celebrating Excellence in the Multifamily Business Through Stories
3Q 2020 – Listening to the Voice of the Customer
2Q 2020 – Getting Back to the Basics During the COVID-19 Fog
1Q 2020 – The Virtual Leasing Experience

4Q 2019 – Transitioning from Learn to Work to Work to Learn: Social Skills
3Q 2019 – Transitioning from Learn to Work to Work to Learn: Cognitive Skills Development
2Q 2019 – Transitioning from Learn to Work to Work to Learn: Critical Thinking & Problem Solving Skills
1Q 2019 – Transitioning from Learn to Work to Work to Learn: Culture

4Q 2018 – Developing the Outstanding Employee into a Leader – Dealing with Change
3Q 2018 – Developing the Outstanding Employee into a Leader – Conflict Management Skills
2Q 2018 – Developing the Outstanding Employee into a Leader – Decision Making and Problem Solving
1Q 2018 – Developing the Outstanding Employee into a Leader – Wearing Multiple Hats

4Q 2017 – Millennials: Identifying Missing Pieces in the Workplace – Personal Growth
3Q 2017 – Millennials: Identifying Missing Pieces in the Workplace – Feeling of Belonging
2Q 2017 – Millennials: Identifying Missing Pieces in the Workplace – Contribution
1Q 2017 – Millennials: Identifying Missing Pieces in the Workplace – Basic Needs

4Q 2016 – Think Differently and Take Action: Close the Sale
3Q 2016 – Think Differently and Take Action: Sell Value
2Q 2016 – Think Differently and Take Action: First Impressions
1Q 2016 – Think Differently and Take Action: Lead Conversion

4Q 2015 – Leasing Training Delivery
3Q 2015 – The Leasing Training Environment
2Q 2015 – Leasing Training Content
1Q 2015 – Is It Time for Leasing Training to Change?

4Q 2014 – What Your Leasing Training Should Include for the Future
3Q 2014 – What Gets in the Way of Successful Leasing Training?
2Q 2014 – Does Leasing Training Need to Change?
1Q 2014 – The Generational Divide and Leasing Training

4Q 2013 – Managing and Responding to Customer Feedback (Part ii)
3Q 2013 – Managing and Responding to Customer Feedback (Part i)
2Q 2013 – Panning for Gold: Using the Shopping Report as Your Recognition, Reward, and Accountability Tool
1Q 2013 – Understanding The Customer Experience Journey Through Their Eyes

4Q 2012 – The Road To Customer Loyalty – Creating “WOW” Customer Experiences
3Q 2012 – The Road To Customer Loyalty – Emotions Impact Leasing Decision
2Q 2012 – The Road To Customer Loyalty – Begins at Customer Service
1Q 2012 – The Road To Customer Loyalty – The Four Building Blocks

4Q 2011 – Focus on Generational Differences – A Snapshot of Four Generations
3Q 2011 – Focus on Generational Differences – What Does Gen Y Want
2Q 2011 – Focus on Generational Differences – Marketing
1Q 2011 – Focus on Generational Differences – Managing and Communication

4Q 2010 – Focus on Customer Behaviors
3Q 2010 – Focus on Technology
2Q 2010 – Focus on Employee Retention
1Q 2010 – Focus on Customer Service

4Q 2009 – Sales Training – Classroom vs. Online
3Q 2009 – Internet Leasing – Training, Leads, and Obstacles
2Q 2009 – Leading in Challenging Times – The “Closing Ratio” and the “Closer”
1Q 2009 – Leading in Challenging Times – Step Back, Reflect & Make Changes

4Q 2008 – Performance Improvement – The Expectation of Focus and Motivation
3Q 2008 – Performance Improvement – Accountability/Consequences
2Q 2008 – Performance Improvement – Shopping Report Reward Programs
1Q 2008 – Performance Improvement – Accountability

4Q 2007 – One on One Training and Mentoring Programs!
3Q 2007 – Training Trends Promote Professional Growth
2Q 2007 – The Future of Training – E – Learning!
1Q 2007 – Training to Lease! Training Models that Produce Leasing Excellence

4Q 2006 – Customer Service Is “Key” – Follow Up With the Prospect
3Q 2006 – Putting an End to Seasonal Leasing Performance Drop
2Q 2006 – Setting the “Customer Service Tone” for Prospects/Renewals
1Q 2006 – Shopping as a Customer Service Monitoring Tool

4Q 2005 – The Evolution of the Benchmark – 7 Years of Setting the Standard
3Q 2005 – Proper Care and Feeding of a Leasing Professional
2Q 2005 – A Hiring Process Geared Toward Leasing Success – Reduce Staff Turnover
1Q 2005 – The Anatomy of a Leasing Professional

4Q 2004 – 2005 – A Year of Performance Resolutions
3Q 2004 – S*A*F*E Leasing Concept 4 – Execution
2Q 2004 – S*A*F*E Leasing Concept 3 – Focus
1Q 2004 – S*A*F*E Leasing Concept 2 – Accountability

4Q 2003 – S*A*F*E Leasing Concept 1 – Systems
3Q 2003 – If You Don’t Lease, You Don’t Last! Get the Sale
2Q 2003 – Raising the Bar – Have Your Team Say “Shop Me!”
1Q 2003 – Unacceptable Leasing Practices

4Q 2002 – Train & Retrain – Ask for the Money!
3Q 2002 – How To Do MORE With Less Traffic
2Q 2002 – The Effectiveness of Urgency
1Q 2002 – Economic Downturn Slowly Reverses

4Q 2001 – Deposit Percentage Improving But Still Ranks Low on Benchmark
3Q 2001 – Less than 50% Ask for the Money!
2Q 2001 – Strong Performers Overcoming Objections With the Prospect
1Q 2001 – More Focus on Getting Contact Information During the Call